Friday, January 04, 2008

get lost

The TV show, "Lost", is a piece of work, both artistically and literally. The amount of detail and information in the show is not lost (ha!) on the audience either. The current publicity stunt uses something called a viral technique. Advertisements are placed on buses, billboards, and even commercials which look real but, in fact, represent fake products and services. For example, Oceanic, the airline in which the survivors of flight 815 crashed onto the island, has several commercials and billboards over the US. In fact, they have a website which has been apparently hacked by another fabricated character, Sam. You should visit http://www.flyoceanicair.com/ and then follow the hackers site to continue the game. It leads to some interesting information about season four, which premieres the first of its only eight episodes January 31, 2008. I enjoy the connections and things that people figure out as well as the beautiful images and music that make this show so special. Have fun digging.

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